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120 years of

japanese wisdom

Brand History

Join us in celebrating a century-plus of skincare knowledge from Rohto Pharmaceuticals, established in 1899 and brought to you through Hada Labo. Our legacy is founded on an uncompromising dedication to skin health and radiance, offering an enduring passion for simplicity, reliability, and efficacy that spans generations.

Our Core Values

No Harsh Ingredients

Hada Labo chooses the road less travelled in a world overloaded with skincare options. We prioritise purity and simplicity over complexity, formulating products free from dyes, parabens, fragrances, and mineral oils. Our skincare solutions are the epitome of trust, reliability and gentleness, crafted meticulously by pharmaceutical scientists with your skin's needs in mind.

Nothing More, Nothing Less

Our philosophy - “Give the skin what it needs, and do not give it anything that is unnecessary.” - is rooted in the essence of Japanese simplicity. We create products that are as uncomplicated as they are effective to give your skin exactly what it requires without over-complication. This unique approach has propelled us to be Japan's number 1 skincare brand for over a decade.

High-quality, Attainable Skincare

Premium skincare should not be a luxury but an integral part of your daily routine. At Hada Labo, we deliver quality formulations with refined textures that are accessible to you. Our skincare solutions cater to a wide range of skin concerns, providing ultimate skin nourishment every single day. Experience the difference between our coveted Lotion No.1 - Super Hydrator and Intense Hydrating Skin-Plumping Gel - Day & Night, which continues to redefine industry standards.

Craftmanship meets innovation

The harmony of traditional Japanese craftsmanship with cutting-edge innovation lies at the heart of Hada Labo. We craft skincare solutions that embody trust, simplicity and efficacy, featuring our unique Super Hyaluronic Acid and other handpicked ingredients. Our products are designed to hydrate and restore comfort to your skin, making us the brand of choice for dry, dehydrated, and sensitive skin.

As we continue our journey in the world of skincare, our brand remains authentic and aspirational. We believe in empowering individuals, building connections and sparking informed conversations about skin wellness. The colour red, the skin laboratory, the cherry blossom and the Super Hyaluronic Acid serve as our brand icons, embodying our roots, our approach and our vision.

Welcome to Hada Labo Tokyo - where Japanese tradition meets modern skincare. We are committed to making lives healthier and happier, one skincare routine at a time.